The article: Information architecture: Data-driven design: Using web analytics to validate heuristics system by Andrea Wiggins and a cited reference around which the article is written are must reads. Though never discussing web analytics and education directly, it explains the need for educational designers and information architects to collaborate with analysts from the beginning of the project, to maximize ROI. It begins with a very insightful quote that applies directly to education:
"...However, web analytics' greatest potential lies in improving the online user experience. When analytics data is shared with the design team, a subtler and more sophisticated user-experience design can emerge."
It discusses how web analytics can help evaluate and quantify the user experience using Robert Rubinoff's user experience audit. His audit has four main components, three of which apply very directly to education (functionality, usability and content) and the other (branding) indirectly. This is the most insightful article (and reference) I have read to date -- even though it does not address educational uses directly -- mainly because it points out the importance of analysts working with designers.
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