Engagement Update!!

And no, it's not mine (definition 3.) That was three decades ago (and the resultant outcome of THAT engagement is still the very best part of my life!)

This is an update about the type of engagement that Joseph Carrabis waxes tediously semantic about here and claims is much harder to define.

I realized that my first post about engagement was actually very much related to these guys (Joseph Carrabis and Eric T. Peterson) and their "engagement project".

As an interesting aside (or <ASIDE> as Carrabis writes it), one of the posts refers to the fact that there is a patent application for an engagement formula. They mention that "someone working for Google" is the applicant (probably one of the inventors) but the assignee name is Yahoo Inc.

Ahhh...but there are two updates you must look at if engagement (definition 7) is of interest to you.

One of their posts here defines more clearly what the "engagement formula" entails. But EVEN BETTER is this post that shows and tells how to calculate it with Google Analytics' new features!! I've GOT to try that out. I only have one pressing question: WHY oh WHY couldn't I have found that AFTER finals?

And lastly, I'll leave you with this (30 minute) YOU TUBE video where Eric T. Peterson introduces himself for the first 4 minutes "for the few who have not bought my books" :-), and spends the rest of the time discussing how easy web-analytics ISN'T, and explains RAMP (Resources, Analysis, Multivariate testing, Process). He posits that knowing how to use web-analytics will determine whether you thrive or dive when web 3.0 hits. The last few minutes he gives real-life examples of how analytics has made millions. The most interesting example to me was one where analytics helped a company show evidence of "click fraud". And, as they had been paying $12-$15 a click, they were able to recover over 2 million dollars from search engines.

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